The 100% Gaillard brand

Since 2014, the 100% Gaillard brand has been promoting the values and actions of the 49 municipalities constituting the Brive Basin urban community.

The history of the brand

In 2014, the organisation of the region was turned upside down by the move to a large conurbation, with the number of communes increasing from 16 to 49. This major change in scale prompted us to think about a new brand platform adapted to this new territory. In 2014, the idea was to have a common banner under which we could all communicate together: one for all, all gallant!

A brand based on the values of the territory and its people

Shared values, shared actions, a shared ambition: to promote the destination based on the assets of the 49 communes. The brand platform has therefore been used, in consultation with local stakeholders, to define the key elements for promoting the region. This work helped define the area's personality: energy, vigour, ardour, pugnacity, team spirit, simplicity, sincerity, pride that can sometimes be pride, epicureanism to the point of excess: that's what being Gaillard is all about!

What makes the difference in this territory are the inhabitants, an added value on which we relied to create the solid foundation of the brand platform and on which we still rely today.

Intravenous injected mustache

Locals and visitors alike can wear our brand values loud and clear thanks to the products in the 100% Gaillard Boutique, which you can find right here.

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