Quality commitments

On the Way to Excellence

The Qualité Tourisme scheme is evolving. To adapt to the new challenges facing the hospitality sector and the current climate, a new initiative – one that is more comprehensive and broader in scope – is being rolled out across France. This is a label known as‘Destination d’Excellence’. Brive Tourisme is aiming to achieve this status by 2027 to serve you even better!

Tourism Quality

“Your satisfaction: it is at the heart of our concerns”

For several years now, our services have been committed to an initiative aimed at promoting the quality of hospitality in the ‘Brive 100% Gaillarde’ tourist destination. This initiative, which began in 2004 based on the NF Service standard for ‘reception and information at Tourist Information Centres’, has continued under the Tourism Quality label since 2014. We have established a comprehensive quality management system to ensure that our customers – in all their diversity and with all their requirements – remain at the heart of everything we do.

What is the Qualité Tourisme™ mark?

The Government created the QUALITÉ TOURISME™ mark to improve the quality of tourism services in France. This mark selects and brings together under a single banner the quality initiatives undertaken in the hotel sector, holiday residences, holiday villages, campsites, restaurants, cafés and brasseries, holiday let agencies, visitor attractions, outdoor activities and tourist information centres.

Why is the Brive Agglomération Tourist Office committed to a quality assurance programme?

The Tourist Office aims to:

Strengthen the image of Brive-la-Gaillarde and its metropolitan area as a destination
To place industry professionals at the heart of our priorities
Make sustainable development the backbone of our actions
Develop our own resources
To satisfy, delight and build loyalty amongst our clients (tourists, locals, second-home owners, elected representatives and partners)
A commitment from the whole team

The Qualité Tourisme™ brand is a key priority for the Reception team and for the organisation. Documenting and sharing our expertise and procedures, ensuring compliance with the 188 mandatory criteria of the quality framework, disseminating information internally and externally, measuring customer satisfaction, training the team…we now have at our disposal a fantastic toolkit – which is constantly being improved – that enables us to professionalise, recognise and sustain the work of the Tourist Office and achieve our objectives.

What does the Qualité Tourisme™ label offer customers?

It is a mark of recognition for establishments, a guarantee of quality and professionalism. The Tourist Office represents the image of the region and its tourism professionals. Visitors’ perception of the destination depends on the quality of the welcome they receive at the Tourist Office and from tourism service providers, because:

‘You never get a second chance to make a good first impression!’

How does one obtain the Qualité Tourisme™ label?

You must successfully meet the National Quality Commitments set out in the Offices de Tourisme de France® guidelines, measure and analyse customer satisfaction and complaints, and undergo an external audit every five years.

And then what?

Obtaining the Qualité Tourisme™ mark is an essential step towards achieving Category I classification for Tourist Offices. This mark therefore guarantees that activities relating to reception and information, promotion and communication, the shop area, and the assessment and improvement of service quality are regularly monitored by: ADN Tourisme.

Category I classification

This Category I-classified tourist information centre, which belongs to the Offices de Tourisme de France network, undertakes to:

Provide you with an easily accessible reception area and information centre.
Facilitate your enquiries.
Provide seating for you.
Providing you with free information on local tourist attractions.
Display and publicise its opening hours in at least two foreign languages.
To offer you free Wi-Fi access.
Be open for at least 305 days a year, including Saturdays and Sundays, during the tourist season or when events are taking place.
Respond to your correspondence all year round.
Provide a permanent reception service staffed by personnel who speak at least two foreign languages.
Provide tourist maps, plans and guidebooks in paper format.
Providing you with access to its dedicated trilingual website, optimised for viewing on in-vehicle devices.
Also distribute its tourist information in digital format.
Update its tourist information annually.
Display emergency telephone numbers outside the premises.
Present the full range of approved accommodation options in its area of operation for all types of guests.
Give you access to check the availability of classified accommodation.
Handle your complaints and measure your satisfaction.
Offer a tourist information service incorporating new information and communication technologies (social media, mobile phones, geolocation, etc.).
Comply with the requirements of the Qualité Tourisme quality mark.
Provide you with a holiday adviser.
To ensure that information on local tourist attractions is reliable and up to date.

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