Label Rouge

Ooooh.... Label Rouge! .....Et no, we're not talking about fireworks, we're talking about quality animal feed!

What is Label Rouge?

"The Label Rouge certifies that foodstuffs or non-food, unprocessed agricultural products possess specific characteristics establishing a superior level of quality, resulting in particular from their particular conditions of production or manufacture and complying with specifications, which distinguish them from similar foodstuffs and products normally marketed" (art. L.641-1 of the French Rural Code).

In other words, each product bearing the Label Rouge has been produced and reared in a very specific environment, giving it a high level of quality. It is a title awarded by the State, via the Institut National de L'Origine et de la Qualité (INAO), after study and validation of the Label Rouge specifications.

It was created in 1960 by the law on agricultural orientation to protect the economic activity of farmers and the various associated subsidiaries.

The first product to be awarded the Label Rouge was Poulet jaune des Landes, on 27 June 1961.
We are fortunate to have a number of top-quality Label Rouge products on our land, including Limousin beef, milk-fed veal reared under the mother's milk and Limousin junior, as well as our various charcuterie products such as fresh sausage and superior dry-cured ham.