The moustache: a 100% Gaillard symbol
Modern, quirky and traditional at the same time, Brive Tourisme has adopted the moustache from the 2010s onwards and has had it worn by everyone, without exception.
The history of the moustache
During the work carried out to create the Brive 100% Gaillarde brand platform, interviews were conducted with local people (socio-professionals from the tourism industry, businesses, elected representatives, residents) to find out what they thought was THE symbol of Gaillard, the one we could largely identify with. The thing that came up the most during these interviews was the Corrèze papi with his beret (or beret 😉 ) and moustache, who has a strong accent, speaks patois and rolls his "r "s in the old-fashioned way. So the moustache was the perfect symbol!
A unifying symbol
The idea behind the moustache is to offer locals and visitors alike something they can gather around, wear proudly and symbolise our light-hearted, fun-loving, offbeat state of mind. Wearing a moustache on your clothes or under your nose is a question of personality and, above all, a form of originality that reflects all the lightness of the gaillarde and asserts a form of freedom!
All moustachioed, all strapping
As you'll have gathered, she's appreciated, loved and ADORED here! Elegant or extravagant, she's always sincere.
How to wear a moustache
Not ready to grow a moustache? You can wear it proudly on T-shirts, other clothing and accessories, all of which you'll find at Boutique 100% Gaillard .
Partager cet article
Ou partagez le lien
You will also like...
